GDPR Privacy Policy of Mallard Medical

Last updated: Sept. 28., 2026.

‍

This Privacy Policy explains how AB Medical Technologies, Inc., doing business as Mallard Medical ("Mallard Medical," "we," "us," or "our"), collects, uses, and shares personal information when you visit mallardmedical.com (the "Site"), request a quote, or otherwise contact us. Mallard Medical designs and manufactures veterinary anesthesia ventilators and sells them to veterinary practices, universities, research institutions, zoos, and other professional organizations.

1. Information we collect

Information you give us. When you request a quote or contact us through the Site, by email, or by phone, we collect:

  • Your name, email address, and phone number
  • Your company, practice, or university name
  • Your address, city, and state, province, or region
  • The products you're interested in (for example, the model and whether you want the electric or MRI-conditional version)
  • Any questions, messages, or other information you choose to include

If you become a customer or ask for support, we may also collect order, shipping, warranty, and service details, such as unit serial numbers and support history.

Information collected automatically. When you use the Site, we and our service providers automatically collect certain information through cookies and similar technologies, including:

  • Device and browser information, such as browser type, operating system, and screen size
  • IP address and approximate location derived from it (such as city or country)
  • Pages viewed, links clicked, time spent on the Site, and the page that referred you
  • Campaign information in the link you used to reach the Site (UTM parameters such as source, medium, and campaign), which we store with your quote request so we know how you found us
  • Advertising click identifiers (such as Google's gclid) used to measure whether our ads lead to quote requests

We do not collect payment card information through the Site, and the Site is not designed to collect sensitive personal information.

2. How we use information

We use personal information to:

  • Respond to your inquiries and prepare custom quotes
  • Process and fulfill orders, arrange shipping, and provide warranty service, training, and technical support
  • Communicate with you about your products, including safety notices and important service updates
  • Send you information about our products, events, and news, where permitted by law (you can opt out at any time)
  • Understand how visitors use the Site and improve its content and performance
  • Measure the effectiveness of our advertising
  • Maintain the security of the Site, and prevent fraud and spam
  • Comply with legal and regulatory obligations, including medical device, export control, and recordkeeping requirements, and to enforce our rights

3. Legal bases (EEA, UK, and Switzerland)

If you are in the European Economic Area, the United Kingdom, or Switzerland, we process your personal information on the following legal bases:

  • Steps before a contract and performance of a contract: responding to quote requests, fulfilling orders, and providing support
  • Legitimate interests: managing business relationships, improving the Site, marketing to business contacts, and keeping the Site secure, where these interests are not overridden by your rights
  • Consent: non-essential cookies, analytics, and advertising measurement, and marketing emails where consent is required. You can withdraw consent at any time.
  • Legal obligation: meeting regulatory, tax, and recordkeeping requirements

4. How we share information

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes. We share it only as follows:

  • Service providers who process information on our behalf and under our instructions, including:
    • Webflow (website hosting and form handling)
    • Pipedrive (customer relationship management, where we track inquiries, quotes, and customer accounts)
    • Our email and business productivity providers
    • Google (Google Tag Manager, Google Analytics, and Google Ads measurement)
    • CookieYes (cookie consent management)
  • Authorized distributors and sales representatives in your region, when needed to respond to your inquiry, provide a quote, or deliver and service your equipment
  • Shipping and logistics partners to deliver products
  • Professional advisors, such as lawyers, accountants, and auditors
  • Authorities, when required by law or legal process, or when needed to protect the rights, property, or safety of Mallard Medical, our customers, or others
  • Business transfers, in connection with a merger, acquisition, financing, or sale of all or part of our business, in which case the information remains subject to this policy

Embedded videos. Our support and product pages include videos hosted by YouTube and Vimeo. When you play (and in some cases load) an embedded video, those providers may collect information about your device and viewing activity under their own privacy policies.

5. Cookies and similar technologies

We use the following categories of cookies:

  • Necessary: required for the Site to work, such as remembering your cookie preferences and protecting forms from spam
  • Analytics: Google Analytics helps us understand how visitors use the Site. Learn how Google uses data.
  • Advertising: Google Ads conversion tracking tells us when someone who clicked one of our ads submits a quote request
  • Third-party content: YouTube and Vimeo may set cookies when you watch embedded videos

Where required by law, we ask for your consent before setting non-necessary cookies. You can change your choices at any time using the Cookie Settings link on the Site. You can also block or delete cookies in your browser settings, opt out of Google Analytics with the Google Analytics opt-out browser add-on, and manage Google ad personalization at Google Ad Settings. Our Site recognizes the Global Privacy Control (GPC) signal as a request to opt out of advertising cookies.

6. How long we keep information

We keep personal information for as long as needed for the purposes described in this policy. Inquiry and quote information is generally kept for as long as we have an active or potential business relationship with you. Because our products are used for many years, customer, sales, warranty, and device records may be kept for the service life of the equipment and as required by medical device, tax, and other legal requirements. Analytics data is retained according to our Google Analytics settings. When information is no longer needed, we delete or de-identify it.

7. Your choices and rights

Marketing emails. You can unsubscribe from marketing emails at any time by using the link in the email or contacting us. We will still send you non-marketing messages about your quote, order, or equipment.

Your privacy rights. Depending on where you live, you may have the right to:

  • Know what personal information we hold about you and receive a copy
  • Correct inaccurate information
  • Delete your information
  • Object to or restrict certain processing, including direct marketing
  • Receive your information in a portable format
  • Withdraw consent where we rely on it
  • Opt out of targeted advertising or the "sharing" of personal information for cross-context behavioral advertising

To make a request, email support@mallardmedical.com or call (530) 605-2522. We will verify your request before acting on it, and you may use an authorized agent to make a request on your behalf. We will not discriminate against you for exercising your rights. If you are in the EEA, UK, or Switzerland, you may also lodge a complaint with your local data protection authority.

California and other U.S. state residents. In the past 12 months, we have collected the categories of personal information described in Section 1: identifiers (such as name, email, phone, and IP address), professional information (such as your employer or institution), commercial information (such as products you're interested in or purchased), internet activity (such as Site usage), and approximate geolocation. We collect this information from you, your devices, and our service providers, for the purposes in Section 2, and we disclose it to the categories of recipients in Section 4. We do not sell personal information. Our use of Google Ads conversion tracking may be considered "sharing" under California law; you can opt out using Cookie Settings or a GPC signal. We do not use or disclose sensitive personal information for purposes that would require offering a right to limit.

8. International data transfers

Mallard Medical is based in the United States, and your information will be processed in the United States and in other countries where we or our service providers and distributors operate. These countries may have different data protection laws than your country. Where required, we use appropriate safeguards for transfers, such as the European Commission's Standard Contractual Clauses.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children

The Site is intended for veterinary and other professionals and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with information, contact us and we will delete it.

11. Links to other websites

The Site links to other websites, including our LinkedIn, Facebook, and Instagram pages. We are not responsible for the privacy practices of those sites, and we encourage you to read their privacy policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last updated" date. If we make material changes, we will provide additional notice where required by law.

13. Contact us

AB Medical Technologies, Inc., dba Mallard Medical 20272 Skypark Drive, Redding, CA 96002, USA Email: support@mallardmedical.com Phone: (530) 605-2522